Strengthening Brand Recognition Across Diverse Ventures

Services

Art Direction, Branding, Consulting

Challenge

The challenge was to create a comprehensive branding architecture for Aroca Group, a conglomerate with multiple sub-brands.

The design needed to unify the visual identity across all sub-brands while maintaining individual brand recognition.

Goal

Develop a unifying visual identity for Aroca Group, symbolized by a distinctive "R" icon.

Ensure the branding architecture seamlessly connects the diverse sub-brands and enhances overall brand recognition.

Result

Successfully crafted a cohesive branding architecture featuring the distinctive "R" icon, symbolizing unity across all sub-brands.

The strategic approach has strengthened Aroca's presence and brand recognition across its various business ventures, creating a consistent and impactful visual identity.