Skoot invites you to experience a revolutionary approach to urban mobility, where sustainability meets innovation in a seamless loop.

Services

Art Direction, Branding, Strategy

Challenge

Embarking on an ambitious journey to carve a unique brand identity for Skoot, a home-grown, eco-friendly electric kick scooter sharing service.

The challenge lies in intricately weaving the brand’s core values of sustainability and innovation into a visual narrative, distinctly positioning Skoot as a trailblazer in the eco-conscious urban mobility realm.

Goal

Undertaking a comprehensive mission to etch an indelible brand presence, the goal encompasses the creation of a visually captivating logo.

The brand identity, represented by the loop, serves as a visual metaphor for sustainability, continuity, and environmental responsibility. Simultaneously, the challenge extends to the meticulous design of an engaging app interface, ensuring a seamless and delightful user experience that mirrors Skoot’s commitment to eco-friendly urban mobility.

Result

Witness the culmination of this branding odyssey as Skoot emerges with a finely tuned and environmentally conscious brand experience.

The loop-infused logo becomes a powerful emblem, symbolizing not only the circular nature of sustainable practices but also the continuous and effortless mobility Skoot offers. The app interface transforms into an intuitive and user-friendly platform, reflecting Skoot’s dedication to providing a green and convenient transportation solution.